World-Renowned Fashion Brand ‘PartsPart’ Expands into Home Shopping Market
PartsPart, a revolutionary waste-free fashion designer brand, has recently ventured into the home shopping industry. In collaboration with Hyundai Home Shopping, PartsPart is set to release a selection of their most popular luxury basics on the 21st of this month.
Sustainable Fashion at Its Core
Founded in 1996 as ‘EGO Design Studio’ by the visionary creative director Seon-ok Lim, PartsPart rebranded itself in 2011 with a strong commitment to sustainable fashion. The brand’s philosophy revolves around the concept of zero waste, which is expertly translated into their artistic and meticulously crafted clothes.
Each garment from PartsPart is skillfully assembled as various PARTS, combining an artistic flair with innovative patterns. In a bid to reduce waste in the fashion industry, the brand incorporates a unique neoprene material into their collections every season.
Pioneering Design Meets Affordable Luxury
Hyundai Home Shopping, renowned for its focus on high-quality yet reasonably priced products, is thrilled to introduce PartsPart’s collection that caters specifically to the demands of the fall/winter fashion season. The exquisite range includes three modern tea blouses, one belt-accented pair of pants, a stunning tulip wrap skirt, and a timeless Hepburn scarf dress.
According to design visionary Seon-ok Lim, the brand’s mission was to create a structured silhouette that encompasses everyday elegance while transcending generational boundaries. The garments are meticulously crafted with the highest attention to detail, utilizing the new neoprene material for a flawless silhouette.
In order to break away from the monotony often associated with fall/winter colors such as white, gray, and black, PartsPart’s collection incorporates an array of vibrant hues and patterns. From classic black designs to playful green prints, the collection offers a wide range of options to suit individual preferences.
A Beacon of Sustainability
One of the standout features of PartsPart is its commitment to sustainability. By utilizing neoprene as a primary material and employing a no-waste approach during the pattern stage, the brand has solidified its position as a leading sustainable fashion label. With a focus on reducing fabric waste and raising awareness about zero waste practices, PartsPart continues to garner significant public interest.
Moreover, their dedication to environmental sustainability has not gone unnoticed. Seon-ok Lim, with his visionary initiatives to minimize manufacturing waste and address the issues of clothing incineration from the planning phase, has been recognized as one of the 100 next generation leaders who are shaping Korea’s future. As a result, PartsPart has emerged as a prominent player in the domestic fashion industry and is regarded as a stellar example of an ESG management fashion company within the zero waste category.
Parts Brand Parts
Waste-free fashion designer brand ‘PARTsPARTs’ joins the home shopping market.
PartsPart, which pursues sustainable fashion, announced on the 20th that it will release five popular items among luxury basics (pictured) through Hyundai Home Shopping from 10:25 am on the 21st.
PartsParts is a sustainable fashion designer brand that rebranded ‘EGO Design Studio’, founded in Garosu-gil in 1996 by creative director Seon-ok Lim, with the concept of zero waste in 2011.
The innovative zero-waste philosophy is captured in clothes that combine an artistic sensibility with patterns that are assembled as PARTS, and a new self-developed neoprene material is used each season to reduce waist in the circulation process.
Hyundai Home Shopping focuses on customers who prefer high quality, reasonably priced products by introducing products that only target F/W fashion demand, including 3 types of modern tea blouses, 1 type of pants with a belt, 1 type of tulip wrap skirt, and 1 type of Hepburn scarf Dress The plan is to attack.
Design Seon-ok Lim said, “We made it easier to establish your own style in a simpler and more compact way through a structured silhouette that projects everyday panache, a design that crosses generations, and the most beautiful silhouette created with one material, new neoprene.” .
In addition, in accordance with the F / W season, in order to avoid boredom with the main monochromatic colors such as white, gray, jet black, cream, wine, and orange brown, various colors that match the characteristics of each item, such as black pattern, green pattern, wine pattern, and pink check, available Printed or matched.
Meanwhile, PartsParts uses neoprene as one material and designs it as a block from the pattern stage, researching ‘no-waste’ that reduces waste and uncontrolled fabric waste, establishing its position as a leading sustainable brand and increase public interest in zero waste. is expanding.
He was selected as one of the 100 next generation leaders who will make Korea shine for his efforts to reduce the sludge produced during the manufacturing stage and solve the problems of clothing products that are burned from the planning stage. It is a domestic outstanding ESG management fashion company in the zero waste category of the Sustainable Fashion Enterprise Promotion Team.
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