2024 will be marked by the consolidation of artificial intelligence thanks to the fact that Companies have greater confidence in the use of this technologywhich will generate challenges in terms of jobs, regulation and security.
Aurelio Sanchezdirector of Specialized Consulting and Product Development at Ikusi in Mexicorecalled that the artificial intelligence It is a technology that has been on the market for decades. However, the emergence of technologies such as ChatGPT at the end of 2022 was key to changing the landscape and using it massively.
2023 brought us closer to this type of technology, so this year the consolidation and confidence in using it will be noticeable,” he assured.
This was demonstrated in the recent CES 2024 technology fairas various brands presented products and solutions driven by said technology such as personal assistants, advanced robots, smart purchases and tools for companies.
For example, Walmart launched a tool with generative artificial intelligence which allows users to search for products by specific use cases, such as a meeting.
To which is added that companies such as LG, Amazon, Lenovo and Rabbit showed robots and advanced assistants that could hit the market soon.
Without forgetting that Motorola launched business functionalities such as image recognition to classify and count products, store information on prices and other metrics in real time, and even a tool for intelligent trade route planning.
Sánchez highlighted that the artificial intelligence It goes beyond content recommendations and voice commands from intelligent assistants, since the generative type can create images, presentations, texts, among others that allow processes to be accelerated.
Companies that adopt artificial intelligence strategies will be those that can take a competitive advantage,” he warned.
Data from Neubox indicates that 54.7% of small and medium-sized companies in Mexico already use generative artificial intelligence, mainly for text generation.
THE CHALLENGES OF AI FOR COMPANIES
For Juan PadillaManager of Artificial Intelligence Analytics and Machine Learning seethis technological implementation will bring new challenges within companies.
The above because this year will mark a redefinition in jobssince several consulting firms estimate that the Generative artificial intelligence would help automate up to 30% of current working hours by 2030.
This also means that many jobs will be displaced and/or remodeled to adapt to the new environment, forcing workers to learn new skills. For example, Udemy recorded a 60% increase in artificial intelligence-related training on its platform last year.
Another challenge will be the regulatory issue because, according to Padilla, it is necessary for the companies develop internal artificial intelligence policies regarding security, trust and risk controls. Data from McKinsey Technology indicates that only 26% of companies currently have these types of policies.
To which will be added the guidelines on developed AI by different governments around the world, which must be taken into account by companies.
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