[２２日 ロイター] – Apple Music, the music distribution service owned by Apple Inc., has signed a multi-year partnership to sponsor the National Football League (NFL) Super Bowl halftime show. The NFL announced on the 22nd.
Sponsored from the Super Bowl in February 2023.
The Super Bowl is the most watched sporting event in the United States. So far the half time show has featured big names such as Dr Dre, The Weeknd, Jennifer Lopez, Shakira, Beyoncé and Justin Timberlake.
Financial terms of the deal were not disclosed.