[산업경제뉴스 민혜정 기자] The food and beverage industry is busy trying to capture the “own Mac” trend that is currently spreading as the new workout routine for the MZ generation.
According to the industry, on the 5th, the “healthy pleasure” craze, which expresses “me” by maintaining a healthy body and mind through consistent exercise, surpassed 7.7 million posts with hashtags related to “Ounwan ( exercise completed today)” on social media It has established itself as a culture and is gaining popularity.
This culture also impacts the food and drink market, with soft drinks (non-alcoholic), low-calorie carbonated drinks using alternative sugars, and decaffeinated coffee becoming 3-low low calorie, low -caffeine). ) The trend has established itself as a representative player and is chosen by the trend-sensitive MZ generation.
As a result, the industry is taking notice of this trend and working hard to promote its related products, attracting attention.
The low 3 trend, including “low alcohol, low calories and low caffeine”, has emerged as a major trend… “popular”
First of all, the rule of “drinking after physical activity”, which was considered a taboo during training and dieting, has been broken, and non-alcoholic beer is also gaining popularity.
Tsingtao, a global beer imported and distributed by Beer K, introduced “Tsingtao Non-Alcoholic”, a non-alcoholic product, as an imported beer brand in Korea for the first time in 2020.
Tsingtao Non-Alcoholic has continued to grow steadily in the online and offline market since the coronavirus outbreak, and early last year launched “Tsingtao Non-alcoholic Lemon” as a new line of non-alcoholic drinks to expand consumers’ choices.
Tsingtao’s two types of soft drinks (original and lemon) contain 65 kcal of original and 60 kcal of lemon per 330 ml can, which is half the calories of regular beer and are free of fat and cholesterol. Original and Lemon have a low water content of 0.03% and 0.09% respectively, so you can enjoy them immediately after exercise without the burden of calories or alcohol.
In particular, the secret to capturing the taste of the MZ generation is that it boasts the same taste as lager by using the Tsingtao Brewery method and removing alcohol only in the final stage. The company’s introduction is that the specifications are enough to enjoy a glass of beer after a sweaty workout, making “Owun Mac” (exercise and beer today) a reality.
The popularity of Zero drinks continues. Lotte Chilsung Beverage launched “Pepsi Zero Sugar Zero Caffeine” to broaden consumer choice due to the continued popularity of “Pepsi Zero Sugar” and growing interest in decaffeinated beverages.
It features reduced calorie and caffeine load while maintaining the refreshing lime flavor and exhilarating carbonation of existing Pepsi Zero sugar.
Nongshim has launched the zero calorie carbonated drink “Welch’s Zero Cherry Strawberry”. This new product is the first Welch’s soda brand to combine two fruit flavors, while simultaneously embodying the freshness of cherry and the sweetness of strawberry.
The decaffeinated market is also growing. Last year, decaffeinated coffee imports increased nearly 300% in five years. To keep up with the increase in demand, not only mid- and large-scale coffee franchises, but also the capsule market, are racing to launch decaffeinated products.
Nestlé Korea has launched ‘Decaf Blonde Espresso Roast’, a new Starbucks coffee capsule exclusively for Nespresso.
Following the previously released popular “Decafe Espresso Roast”, the decaffeinated capsule line has been strengthened with a lower strength Decaf Blonde Espresso Roast.
Furthermore, Interpark Shopping has launched the premium coffee capsule brand “Wheat & Coffee”. Decaffeinated capsules remove caffeine through glacial water extraction and patented filtration technology that uses no chemicals.
An industry official said: “In line with the trend towards healthy enjoyment, the food and beverage market has recently shifted towards non-alcoholic, low-calorie and decaffeinated drinks,” adding: “These products are receiving a positive response from consumers consumers looking for drinks that can be enjoyed casually before, after or during exercise or in everyday life.” “He brought back the latest trend.
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