CNN All Access Subscription Streaming Content
- Finding, is relaunching its direct-to-consumer streaming offering with "CNN All Access" on October 28, 2023.
- CNN's first foray into direct-to-consumer streaming, CNN+, launched on March 29, 2022, with significant investment and high-profile talent acquisitions, including former Fox News host Chris Wallace (The Guardian).
- the failure of CNN+ was attributed to several factors, including a crowded streaming market, a lack of clear differentiation, and a price point that was considered too high...
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CNN Launches “All Access” Streaming Service,Aiming for a Second Act
CNN,a division of Warner Bros. Finding, is relaunching its direct-to-consumer streaming offering with “CNN All Access” on October 28, 2023. the service will cost $6.99 per month or $69.99 annually, as announced by the company on Thursday, September 21, 2023 (CNN). This marks CNN’s second attempt at a complete streaming subscription, following the shuttering of CNN+ in April 2022.
The Rise and Fall of CNN+ and the Path to “All access”
CNN’s first foray into direct-to-consumer streaming, CNN+, launched on March 29, 2022, with significant investment and high-profile talent acquisitions, including former Fox News host Chris Wallace (The Guardian). However, the service struggled to gain traction, reportedly attracting fewer than 100,000 subscribers within its first month (The Verge). Following the merger of WarnerMedia and Discovery in April 2022, the new leadership under David Zaslav quickly decided to shut down CNN+ on April 30, 2022, deeming it unsustainable (The New York Times).
the failure of CNN+ was attributed to several factors, including a crowded streaming market, a lack of clear differentiation, and a price point that was considered too high for the content offered. The service cost $5.99 per month or $59.99 annually.The fast shutdown resulted in the departure of numerous employees and raised questions about CNN’s streaming strategy.
What “CNN All Access” Offers
“CNN All Access” aims to address the shortcomings of its predecessor by offering a more comprehensive package at a competitive price. The service will provide:
- Live and On-Demand Video: Access to CNN’s U.S. and international programming, including live news coverage and