Disney Announces Plan to License Content to Compete with Netflix
Earlier today at Disney’s fourth quarter shareholder meeting, CEO Bob Iger made a groundbreaking announcement. The entertainment giant will be licensing some of its content to compete with streaming platform Netflix.
Iger emphasized that the licensed projects will not include any of Disney’s core brands such as Disney, Pixar, Marvel, or Star Wars, as these are essential to their streaming business. The decision to license content comes after a period of collaboration with Netflix, including the successful Marvel series “The Defenders.”
While Iger did not specify which content Disney will sell, possible options include material from the National Geographic Channel or the STAR brand. Additionally, Disney announced the completion of its acquisition of more shares in Hulu and plans to integrate Disney+ and Hulu content in North America.
Focus on Streaming Business
Disney’s move to license content comes as it solidifies its position in the streaming empire with Disney+. The decision also follows remarks made by Iger last year, where he likened selling content to Netflix to “selling weapons to third world countries, which they will use against us.”
The announcement is expected to have a significant impact on the streaming landscape as Disney continues to expand its presence in the market.
News source: THR
Earlier today at Disney’s fourth quarter shareholder meeting, CEO Bob Iger (pictured below) announced an unprecedented decision to license some Disney content to compete with Netflix.
“We have actually been licensing content to Netflix, and this collaboration will continue in the future.” Iger emphasized that these licensed projects will not be any of Disney’s core brands, including Disney, Pixar, Marvel, Star Wars, etc. : “They perform very well on our platform and are a very important cornerstone of our streaming business now and in the future, so I don’t understand why we would do it to chase money.”
Disney has had a period of cooperation with Netflix, whether it is sharing content or licensing production, etc. Marvel’s famous series “The Defenders” is a popular success story. However, as Disney + confirmed the commercial position of the Mouse House in the streaming empire, the cooperation between the two sides gradually decreased. However, this may be a concession made by Disney after facing heavy losses this year. In January last year, Iger also claimed: “Selling content to Netflix is like selling weapons to third world countries, which they will use against us.”
Iger did not specify what content it would sell, but possible options include various content from the National Geographic Channel or the STAR brand. Disney also announced the completion of the acquisition of more shares in Hulu It is expected to launch a beta version of the integration of content Disney + and Hulu in North America in December, and will officially update the existing platform next spring.
News source: thr
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