Fulilian x Ruin Collaboration: Mimic Pouches – Prince’s Original Theme Store
- Hong Kong's Zhengxian Sushi is partnering with the anime series "Fullian the Buried" with a promotional event and themed store, timed to coincide with the show's second season...
- Zhengxian Sushi's collaboration with "Fullian the Buried" will run from December 8, 2025, to January 31, 2026.
- Customers can participate by redeeming rewards based on their spending.
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Zhengxian Sushi Launches “Fullian the Buried” Collaboration Ahead of Anime Season Two
Table of Contents
Hong Kong’s Zhengxian Sushi is partnering with the anime series “Fullian the Buried” with a promotional event and themed store, timed to coincide with the show’s second season premiere.
Event Details and Timeline
Zhengxian Sushi’s collaboration with “Fullian the Buried” will run from December 8, 2025, to January 31, 2026. This promotional period is strategically aligned with the broadcast premiere of the anime’s second season on January 16, 2026 [Placeholder: Official anime Announcement Link]. The event aims to capitalize on the anticipated excitement surrounding the new season.
Customers can participate by redeeming rewards based on their spending. For every $100 spent at Zhengxian Sushi, customers receive a voucher worth $68. These vouchers can be used to redeem limited-edition “Fullian the Buried” merchandise.
The “fullian the Buried” Theme Store
The original Zhengxian Prince store has been transformed into a dedicated “fullian the Buried” theme store. Features include a large-scale theme wall, specially designed table settings, and a life-size (1:1 scale) statue of the character Fuli [Placeholder: link to Photos of the Theme Store]. This immersive experience is designed to allow fans to connect with the anime and its characters.
redemption Details and Merchandise
The $68 vouchers earned through spending can be redeemed for a range of limited-edition “Fullian the Buried” merchandise.Specific items available for redemption have not been publicly detailed as of December 4, 2025, but are expected to include collectibles, apparel, and potentially exclusive food items [Placeholder: Link to Merchandise List (when available)].
| Spending Amount | Voucher Value |
|---|---|
| $100 | $68 |
strategic marketing and Anime Collaborations
This collaboration exemplifies a growing trend of businesses partnering with popular anime franchises to attract dedicated fan bases. Anime collaborations are especially effective in East Asian markets, where anime culture is deeply ingrained. The timing of the event, just prior to the second season premiere, maximizes exposure and creates a sense of anticipation.