Get Ready to Celebrate: New Balance Japan Unleashes Part 3 of its Epic 18th Anniversary Festival – Don’t Miss Out on September 19th
New Balance Official Online Store 18th Anniversary Festival
Celebrating 18 Years of Excellence
To commemorate the 18th anniversary of the New Balance official online store, which opened in 2006, New Balance Japan Co., Ltd. is holding the “New Balance Official Online Store 18th Anniversary Festival” from September 4th to September 25th.
As a token of appreciation for your continued patronage, we have prepared three limited-time campaigns, Part 1 to Part 3. The third and final campaign will start on September 19th.
Limited Edition Pre-Order
The third installment will be the Limited Edition, Made in UK 1500 and 2002R, which will be released in October, available for pre-order exclusively on the official online store from September 19th.
Additionally, myNB members who apply during the period will be entered into a lottery for a special invitation to the “National Stadium Tour” during the Tokyo Legacy Half Marathon 2024 EXPO.
New Balance Special Project: National Stadium Tour
New Balance Japan will be a major partner of the Tokyo Legacy Half Marathon 2024, which will be held at the National Stadium on October 20, 2024.
A total of 7 pairs (14 people in total) will be selected by lottery from among those who apply during the period, exclusively for members of New Balance’s member loyalty program “myNB”, for a special invitation to the “National Stadium Tour” during the Tokyo Legacy Half Marathon 2024 EXPO.
Tour Overview
Track & Field: A commemorative photo shoot is planned. It is possible to actually run on the track where the athletes pursued their dreams.
Sign Wall Viewing: You can see the autograph wall left by athletes participating in the track and field events at the Tokyo 2020 Games.
Flash Interview Zone, Tokyo 2020 Podium, Players’ locker room, and Observation Deck are also part of the tour.
Event Details
Event date: October 18, 2024, 15:00-17:00
Winning groups and number of people: 7 groups, 14 people in total (Children up to 12 years old may accompany the winners)
Application period: September 19, 2024, 10:00 – September 25, 2024, 23:59
Application requirements: Limited to “myNB” members
About New Balance
Headquartered in Boston, Massachusetts, New Balance has been empowering people through sport and craftsmanship since 1906, with the goal of creating positive change in communities around the world.
New Balance employs 9,000 people worldwide and reports global sales of $6.5 billion in 2023.