HTC to Introduce New Smartphone Strategy in 2024
By [Journalist Name], [Newspaper Name]
Taiwanese IT giant HTC is set to revamp its smartphone business with a new strategy in 2024. According to senior vice president of global business and marketing, Huang Zhaoying, the company plans to launch 1-2 new phones every year, marking a shift in its approach.
HTC’s upcoming smartphone lineup will be powered by the Qualcomm Snapdragon 7 series, as the company believes it better caters to customer needs compared to the high-performance Snapdragon 8 chipset family. The decision aligns with HTC’s commitment to providing cutting-edge technology that meets user demands.
HTC U23 Pro: A Game-Changer in the Smartphone Market
This year, HTC released the highly anticipated ‘HTC U23 Pro’, featuring a 120Hz 6.7-inch OLED display, the first-generation Snapdragon 7 processor, and a 108MP main camera. Within just six months of its launch, the U23 series saw a 30% increase in sales compared to the previously released HTC Desire 22 Pro, showcasing its strong appeal to consumers.
HTC U23 Pro
Taiwanese IT company HTC will strengthen its smartphone business in 2024.
According to foreign media on the 5th (local time), Huang Zhaoying, HTC’s senior vice president of global business and marketing, said, “HTC will start a new strategy of launching 1-2 new phones every year.”
The new smartphone to be released by HTC is based on the Qualcomm Snapdragon 7 series. HTC added, “The Snapdragon 7 chipset meets the needs of customers better than the high-performance Snapdragon 8 chipset family.”
HTC launched ‘HTC U23 Pro’ in May this year, including ▲120Hz 6.7-inch OLED display ▲ Snapdragon 7 1st generation processor ▲108MP main camera.
According to HTC, within six months of its launch, the U23 series is said to have seen a 30% increase in sales compared to the previously released HTC Desire 22 Pro.
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