Japan-Croatia World Cup match “single” audience rating 20.2% “It’s a high number I’ve never seen before,” said Jiro Shinbo – Nippon Broadcasting System NEWS ONLINE

Caster Jiro Shinbo appeared on Nippon Broadcasting System “Jiro Shinbo Zoom So Far!” About the average individual audience rating of 20.2% (Kanto area) for the terrestrial broadcast of the match against Croatia, which challenged Japan to reach the quarter-finals for the first time in history, in the last tournament of the World Cup (World Cup) Qatar tournament. , commented on the high level of interest in the game, saying, “It’s a high number that I’ve never seen before.”

In the final tournament of the World Cup (World Cup) Qatar football tournament, Japan faced Croatia for the first time in history. After extra time with a score of 1-1, the team went into penalty kicks, but lost 1-3. The terrestrial TV relay was carried out by Fuji TV, and the highest immediate audience rating (Kanto area) was 38.3%.

Shinbo) The average household audience rating (Kanto area) of the Fuji TV series was also 34.6%. I mean, most people were watching the game all the time. On the other hand, what surprised me was that the average score of the individual audience was 20.2% (the same). I have never seen such a high number in individual audience ratings.

As long as the TV is on, the home audience rating is counted regardless of who is watching it or not. However, the world is becoming more difficult, and the sponsors of the program cannot pay for such numbers. Therefore, sponsors are concerned about the “core audience score”, which is the individual audience score of the age group that has a high desire to buy products. This individual audience rating does not indicate whether the television is on or not, but provides detailed characteristics such as the gender and age of the people watching the program in the home.

The individual audience rating for the Japan-Croatia game was 20.2%, which means that around 25 million people watched the broadcast on Fuji TV. In addition, the viewership of the “ABEMA” Internet broadcast increased to approximately 23.43 million immediately after the game. In other words, it can be calculated that around 50 million people watch the game in real life if the two were combined. That’s a big number.