LOWRYS FARM, operated by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Kimura Osamu), which has the mission of “Play fashion!” and aims to be a “good community co-creation company,” will release 14 collaboration items with UMBRO at LOWRYS FARM stores and the official online store .st from Monday, September 2, 2024.
LOWRYS FARM, which offers trendy items that you want to wear now and standard items that you want to wear forever, will sell collaboration items with the British football brand UMBRO. A total of 14 items will be available, including 8 women’s items and 6 men’s items. This year is the Olympic year, and sporty elements are also a hot fashion trend. We will propose items and styles that are arranged through the filter of “cute and cool” unique to LOWRYS FARM, using UMBRO’s representative football wear, which combines functionality and design. The women’s items are a lineup that is sporty yet feminine, and we recommend a smart feminine style that combines them with mannish items that are suitable for autumn. The men’s items will be sold in a lineup that can be worn for everyday wear and around town.
■Umbro collaboration item details
Release date and time: Monday, September 2, 2024 *In-store sales will follow the business hours of each store.
Distribution channel: LOWRYS FARM stores
Official Web Store .st (Dot Esty)
*Outlet stores, mikoa LOWRYS FARM, LOWRYS FARM+
We do not carry this product.
*Men’s items are only available in participating stores.
It will be for sale.
LOWRYS FARM MEN Stores
Aeon Mall Kushiro store, Aeon Mall Tsukuba store, Aeon Mall Mito Uchihara store
FKD Utsunomiya Interpark store, Keyaki Walk Maebashi store
Aeon Lake Town store, Ikspiari store, Aeon Mall Hamamatsu Ichino store
AEON Mall Toyokawa store, AEON Mall Okazaki store, AEON Mall Otaka store
Aeon Mall Suzuka store, Umeda Hep Five store, LaLaport Kadoma store
LaLaport Sakai store, Hankyu Nishinomiya Gardens store, Aeon Mall Kurashiki store
Yume Town Tokushima store, Aeon Mall Fukutsu store, LaLaport Fukuoka store
Yume Town Kurume store, Wasada Town store
■Product details
[Women’s items]
The nylon pants feature a color scheme and piping on the sides. The moderately loose fit gives it a masculine feel, making it a great addition to any outfit. We recommend pairing it with a slim-fitting top for a feminine look.
Product name: Umbro nylon pants
Price: 13,200 yen (tax included)
Color options: Black/Blue/Navy
Size: FREE
A pullover featuring a bold umbro logo print on the front. There is a drawstring at the hem, so it is recommended to wear it with a rounded shape by tightening it. The subtle embroidery design with umbro on the cuffs is the highlight.
Product name: umbro nylon PO
Price: 11,000 yen (tax included)
Color options: off/navy
Size: FREE
A nylon blouson with the original LOWRYS FARM emblem on the left chest. We recommend layering it with a sweet item such as a frilled blouse. Can be worn as a set with nylon pants.
Product name: Umbro nylon blouson
Price: 15,400 yen (tax included)
Color options: Black/Blue/Navy
Size: FREE
A dress based on a game shirt. The bold frill design on the chest elevates the sporty item to a girly look. The LOWRYS FARM original emblem on the chest is also a design point.
Product name: Umbro game shirt dress
Price: 11,000 yen (tax included)
Color options: Off/Black
Size: FREE
The logo is boldly expressed in jacquard on a small knitted watch. This item will make a statement in your styling.
Product name: Umbro knit watch
Price: 4,400 yen (tax included)
Color options: Blue/Navy
A knitted scarf with a motif of a towel scarf, a must-have for watching sports. It features an original LOWRYS FARM emblem design. It can be worn together with a knitted watch.
Product name: Umbro logo scarf
Price: 4,990 yen (tax included)
Color options: Blue/Navy
A sporty bag that fits snugly to the body. The monotone color scheme of this bag gives it a stoic look, and just adding it to your outfit will make it look cool. It can be used by both men and women, so it’s also recommended for men.
Product name: Umbro nylon one-shoulder bag
Price: 6,600 yen (tax included)
Color options: Off/Black
[Men’s items]
These track pants are sporty yet can be worn for everyday use. They are in one tone, but feature piping in the same color on the side lines and tape with the UMBRO brand icon on the waist, making them both functional and stylish.
Product name: Umbro nylon pants
Price: 13,200 yen (tax included)
Color options: Black/Charcoal Gray
Size: M/L
A pullover with the UMBRO brand logo and emblem design on the left chest and back of the collar. The brand icon tape and color scheme change are the highlights.
Product name: umbro nylon PO
Price: 11,000 yen (tax included)
Color options: White/Black/Bordeaux
Size: FREE
This game shirt is a modern take on the football uniform. It is not too sporty, and the design and fabric make it suitable for everyday wear.
Product name: Umbro game shirt
Price: 9,900 yen (tax included)
Color options: White/Black
Size: FREE
This nylon blouson features the UMBRO brand logo and emblem design on the left chest and back of the collar. It features raglan sleeves for easy movement, and the piping and line switching are design points.
Product name: Umbro nylon blouson
Price: 15,400 yen (tax included)
Color options: Black/Charcoal Gray
Size: M/L
This knitted watch features the UMBRO brand logo embroidered on it. The brand name is sewn onto the back, making it an item that is not too simple and can be a focal point of any outfit.
Product name: Umbro knit watch
Price: 4,400 yen (tax included)
Color options: Black/Gray
This scarf features the UMBRO brand logo boldly printed on it. The design is based on a soccer scarf, giving it a trendy feel and making it a great accent piece for any outfit.
Product name: Umbro logo scarf
Price: 4,536 yen (tax included)
Color options: Navy
About Umbro
A football brand born in Manchester, England, 100 years ago in 1924. It is a brand that has brought many innovations to the world of sportswear and sports tailoring. Umbro combines the tradition of sports tailoring with modern football culture to create innovative and timeless football wear, cleats, and equipment that harmonize performance and design.
■About LOWRYS FARM
Based on the concept of “Straight to me”,
LOWRYS FARM is a brand that offers trendy items that people want to wear now.
A standard item that you will want to wear forever.
We support all adult women.
＜Instagram＞ @lowrysfarm_official（ https://www.instagram.com/lowrysfarm_official/ ）
About LOWRYS FARM MEN
Based on the concepts of “clean” and “casual,” the brand offers standard items with a focus on quality, as well as trendy items that are a little ahead of the curve, all of which can be enjoyed by adult men.
@lowrysfarm_mens_official（ https://www.instagram.com/lowrysfarm_mens_official/ ）
■About Adastria Co., Ltd.
Adastria Co., Ltd. (CEO: Osamu Kimura) is a casual fashion specialty store chain that operates approximately 1,500 stores in Japan and overseas with over 30 brands in the group, including “GLOBAL WORK,” “Nico and,” and “LOWRYS FARM.” Celebrating its 70th anniversary in 2023, the company aims to become a “good community co-creation company” that creates new value by creating an open community where people and information flow, with the mission of “Play fashion!” to make everyone’s lives exciting through fashion.
