[Business Post] The iPhone 15 Pro Max, the highest-priced model in the iPhone 15 series, is anticipated to see a $100 price increase compared to its predecessor. This projection comes as Apple’s iPhone sales in 2023 are expected to decline by 5% from the previous year. A decrease in demand for smartphones and the resurgence of China’s Huawei in the 5G smartphone market are contributing factors to this dip.
According to Taiwanese market research firm TrendForce, Apple is set to release four new iPhone models in mid-September: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. TrendForce predicts that Apple will ship around 80 million units of the new iPhones.
One notable feature of the upcoming iPhone 15 is its USB-C type charging terminal, a first for an iPhone. Additionally, both the basic iPhone 15 model and the plus model are expected to feature a 48MP main sensor, resulting in significant camera performance enhancements. These models will also sport a dynamic island display, setting them apart from their predecessors.
The iPhone 15 Pro and Pro Max are anticipated to utilize a mobile application processor (AP) using TSMC’s 3-nano process. They will have increased DRAM capacity and a titanium-aluminum alloy frame. The iPhone 15 Pro Max will also be the first to feature a periscope camera.
TrendForce’s analysis suggests that only the iPhone 15 Pro Max will see a $100 price increase, while the other models will maintain the same pricing as their predecessors. The iPhone 15 starts at $799, the iPhone 15 Plus at $899, and the iPhone 15 Pro at $999. In contrast, the iPhone 15 Pro Max will have a starting price of $1199, in contrast to the iPhone 14 Pro Max’s initial price of $1099.
This forecast contrasts with other analysts’ predictions. Bloomberg, Barclays Investment Bank, and Haitong International Securities had all anticipated a price increase of up to 20% across all iPhone 15 models. Wedbush researcher Dan Ives also predicted a $100 price increase for the iPhone 15 Pro and Pro Max.
TrendForce justifies the expected price increase by citing the higher production cost of the iPhone 15 Pro Max, primarily attributed to its expensive periscope camera. Sales of the iPhone 15 Pro Max are expected to account for approximately 40% of the overall iPhone 15 series, reaching an all-time high.
However, the overall sales of the iPhone series in 2023 are forecasted to decline by approximately 5% compared to 2022, totaling between 220 and 225 million units. Apple, like other smartphone manufacturers, is facing the challenges of a contracting global smartphone market. Smartphone sales in the first half of this year have decreased by 13.3% compared to the same period last year, underscoring the magnitude of the decline.
Furthermore, concerns are growing regarding iPhone demand in China, as Huawei unveils its own line of 5G smartphones. Huawei recently launched the ‘Mate 60 Pro,’ which features semiconductors built using the 7-nano SMIC process. Moreover, the Chinese government’s prohibition of iPhones for public officials and employees in public institutions may further limit the iPhone’s market share in China. With around 7 million civil servants and over 30 million workers in state-owned enterprises, China accounted for 19% of total iPhone sales in 2022, ranking as the second-largest market after America and Europe.
[비즈니스포스트] The price of the Pro Max, the highest priced model in the iPhone 15 series, is expected to increase by $100 from the previous one.
Apple’s iPhone sales in 2023 are expected to decline by 5% compared to 2022 due to reduced demand for smartphones and the return of China’s Huawei to the 5G smartphone market.
▲ On the 8th, TrendForce, a market research organization in Taiwan, predicted that only the iPhone 15 Pro Max would increase the price by $100 from the previous model, while the prices of the other models would be frozen. Pictured is the iPhone 14 Pro series. <애플>
Taiwanese market research company TrendForce said on the 8th, “Apple will unveil four new iPhone models in mid-September: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.” It will reach 80 million units,” he said. predict.
It is known that the iPhone 15 will have a USB-C type charging terminal for the first time in an iPhone.
It has been estimated that the basic model of the iPhone 15 and the plus model will include a 48MP main sensor, so the camera performance will be greatly improved, and a dynamic island display will be applied differently from the previous one.
The iPhone 15 Pro and Pro Max are expected to have a mobile application processor (AP) using TSMC’s 3-nano process, increase DRAM capacity, and install a titanium-aluminum alloy frame. In addition, it is known that the iPhone 15 Pro Max will be applied with a periscope camera for the first time.
Trend Force analyzed that only the iPhone 15 Pro Max will increase the price by $100 from the previous one, and the rest of the models will be priced the same as the previous one.
The iPhone 15 starts at $799, the iPhone 15 Plus starts at $899, and the iPhone 15 Pro starts at $999, while the iPhone 15 Pro Max has a minimum price of $1199, unlike the iPhone 14 Pro Max, which started at $1099. .
This contradicts the forecasts of Bloomberg, Barclays Investment Bank in the UK, and Haitong International Securities in Hong Kong, which predicted a price increase of up to 20% for all iPhone 15 series.
Wedbush researcher Dan Ives also predicted that the price of the two iPhone 15 Pro and Pro Max models would rise by $100 each.
TrendForce found that a $100 price increase would be inevitable given the higher production cost of the iPhone 15 Pro Max, which has an expensive periscope camera.
Sales of the iPhone 15 Pro Max account for around 40% of the iPhone 15 series, and are expected to reach an all-time high.
However, sales of the iPhone series in 2023 are expected to decline by about 5% from 2022 to between 220 million and 225 million units.
As the global smartphone market is experiencing an unprecedented decline, Apple cannot avoid it. Smartphone sales in the first half of this year are estimated at 522 million units, down 13.3% from the first half of last year.
In addition, concerns are growing that iPhone demand in China may decrease as Huawei releases 5G smartphones.
On August 29, Huawei launched its 5G smartphone ‘Mate 60 Pro’ with semiconductors using the 7-nano SMIC process and is conducting patriotic marketing in China.
In addition, since the Chinese government prohibits the use of iPhones for public officials and employees of public institutions, there are comments that the position of the iPhone in China may be narrowed. There are about 7 million civil servants in China, and more than 30 million workers in state-owned enterprises are combined.
China accounted for 19% of total iPhone sales in 2022, the second largest after America and Europe. Reporter Byunghyun No
#price #increase #iPhone #Pro #Max #iPhone #sales #expected #drop #year
