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There are times in everyone’s life when something is inevitable. It’s like graduating from college and looking for a job. Apparently, he did everything the society told him to do, but when things don’t go as expected, he falls into deep thoughts. Unconcluded thoughts accumulate as resentment. It is a grudge against ‘what society has to do’ that I followed while enduring the things I wanted to do. In the age of attention economy, virtually all goods need human attention in order to be given their value. Its use-value alone cannot be properly priced. Taking a wristwatch as an example, the function expected from it goes far beyond checking the time. There are not many people who sincerely believe that two wristwatches with a price difference of 100 times or more than a thousand times have the same difference in actual performance. It is the brand and preference that raises the price of a watch. A high price is placed on the symbol of the upper class who wears expensive wristwatches, and the symbol that distinguishes me from the average Jangsam. In order to sell this symbol at a fair price, it must get the attention of as many people as possible. Standing out among products that are nearly identical in terms of performance is of paramount importance. You need to focus on marketing as much as quality.
He did not hesitate to ‘observe’ the demands of society
After experiencing a society where injustice and inequality spread
The time when the labor force should also be noticed
The logic of the attention economy also applies to the human labor force. The human labor force also needs attention if it is to be valued and recognized. There are many people, but the rate of going to university rises, academic inflation occurs, and the overall work competency and liberal arts level are upgraded. As the number of new hires is also decreasing, young job seekers now have to bear the burden of paying attention to the fierce competition for specifications. Just as important as how well you are ready to do your job and how much you have studied is how well you can show off. It is not new to crave recognition and attention from others, but in order to adapt to this age in which attention determines value, all people are bound to become ‘servant’ to some degree from time to time. Beyond caring for yourself in the hope of being seen as better than your original self, you have to actively take steps to make it visible to more people. Therefore, the term “gwanjong” is no longer a mockery of derision, but even comes to the fore as a characteristic of modern people or ‘new humanity’. Up until now, the bureaucracy has been used as a swear word, but there are also so-called ‘good officials’, and there is a story that everyone should be a good official. In this book, Hong-Taek Lim demands to become a good official in order to become a good person who leads the 21st century. Gone are the days when humility was a virtue. You can stand out as a talented person and be successful only when you can actively show your abilities at the right time and at the right level without exaggerating yourself. In order to create the taste of competent talent, not only the specifications but also the personality must be developed, and even with pretense, pretending to be good and volunteer work. In this way, people inevitably face fiercer competition for attention and constant struggle for recognition. However, it seems that they have done everything society has asked them to do, but decent jobs are seldom found. Among them, it seems that some people become regular workers too easily without much effort, and there are too many cases in which politicians who have been calling for fairness and equality use their privileges to send their children to a prestigious university or get a good job. There are too many people who pretend to be good and make a lot of money by becoming a star YouTuber with content that ‘crosses the line’ that ignores all social rituals and completely breaks the golden road, let alone pretending to be good. I feel like only I, who has lived by protecting everything I have to protect, is at a loss. The hypocrisy of the older generation and government officials who only heard good things about the things we want to do right now that if we put a little patience and effort, we will have a chance to succeed one day is terrifying. Anger towards hypocrisy overlaps with disillusionment with the endless struggle for recognition that does not show clear expected gains and results, and often stimulates the urge to throw away all the rituals, manners, pretense, and masks necessary for social life. The proposition that ‘hypocrisy is bad’, which is now established as the supreme value in their twenties, is a proposition that justifies their anti-social behavior (at least on the web) to men in their twenties who are accustomed to the vicious and pessimistic Internet community culture. becomes They read all kinds of ‘cider’ rumors floating around the Internet, such as experiences of ‘real education’ for ‘mamchung’ and ‘jammin’, and fell in love with the illusion of power trips. Imagine ‘I am coolly pouring out abusive language under the guise of ‘ and possesses the Joker.
A series of antisocial behaviors under the pretext of “hypocrisy”
Targeting vulnerable women and children
Curse the weak for self-rationalization
And throws away even the minimum manners to look good to the opposite sex. For those who grew up listening to teachers say, ‘If you study more, your wife’s face will change’. Just like in job search activities, no matter how hard you try, it’s useless to try to look good because you’re lucky enough to be born handsome or to lose your reason to wealthy people. Then they curse women for not loving them ‘as they are’. These people, unable to find a decent job, and failed in dating and marriage, are looking for a comfortable target they can step on and climb in their imagination to gain a sense of relative superiority. But there are very few people who can do that except women and children. So the narrative created is the so-called ‘dishwashing theory’. Although it is said to have been newly created, it has nothing to do with the long-established narrative of ‘Chwijip’. It goes beyond swearing at women, and ridicules and pity for ‘women who shop’ and ‘married men’ are added to the next level. Whether ridicule or pity, the key is the comfort that I am better than a married man or ‘pom-pong-nam’. It is comforting to say that ‘I postpone my marriage while waiting for a woman who loves me as I am, prepares breakfast for me and packs a lunch for me’ is wise.
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