Morinaga Milk Industry Partners with Chef Akari Hasegawa to Promote Craft Parmesan ⁢Cheese

Morinaga Milk Industry ​is launching an ⁢initiative to expand the ways to enjoy Craft⁢ Parmesan Cheese,‍ with‍ chef Akari Hasegawa as its ambassador​ from October 2024. ​While Craft Parmesan Cheese is a long-selling product, it was found that about 85% of ‌people incorporate it⁢ into ⁢their ⁤meals as a ​topping for pasta, and they have the impression that its uses are limited.

Hasegawa, who is also‍ a heavy user‌ of Craft Parmesan Cheese,⁣ will share various ‍ways to use it through​ her original recipes. Her recipes are characterized by their simplicity⁢ that⁢ makes them “easy to⁣ eat” and ⁣their stylishness that somehow ⁢lifts your spirits.

Background of the Appointment of the Ambassador

The collaboration with Hasegawa started with​ a tie-up⁢ initiative to​ introduce recipes on the Instagram account of “Nordic, ‌Living Tools ​Store” operated by Classicom Co., ⁢Ltd. in the fall of 2023. Hasegawa⁣ has been⁢ familiar⁢ with “Craft Parmesan Cheese”‍ since she was a⁣ child and still keeps it on⁤ hand.

Publishing Original Recipes

Starting in October‌ 2024, recipes using ​”Craft Parmesan Cheese” will​ be released one after another on Hasegawa’s X⁢ account. Please look ⁣forward to⁣ combinations with ⁢Japanese ingredients and unexpected uses.

Instagram ⁣Reels Ads

Starting in October 2024, reel video​ ads featuring Hasegawa will be distributed on the​ Instagram account of “Nordic Living Tools Store.” In the video, Hasegawa talks extensively about⁢ the appeal ‌of “Craft Parmesan ⁢Cheese”⁣ while making “Easy Pork Saute with Tomato Cheese” and “Easy Dashi Chazuke ⁤with Powdered Cheese and Salmon Flakes.”

In-Store⁢ POP ‍in Supermarkets ​Nationwide

Starting in ⁢October 2024, original display fixtures will be installed in some stores⁣ selling Craft Parmesan Cheese.

About‍ Kraft Parmesan Cheese

A‌ 100% natural‍ cheese made from grated aged‍ American Parmesan‍ cheese. The​ only ​ingredients used are raw‍ milk‍ and salt, giving it a⁤ rich, authentic flavor. It is also rich in calcium.

About Akari⁣ Hasegawa

Akari ‍Hasegawa is a chef and registered dietitian. ‍Born ‌in​ Saitama Prefecture in ‍1996, she worked as a child actor and ​TV personality from‍ the age of 10. After retiring from show​ business ​and studying ‍nutrition at university, she posted recipes on social media,​ which caused‍ a big⁣ stir and quickly became a ⁤popular​ account.

She ​develops a wide ⁢range of recipes for ⁤magazines and the web. ‌Her books include “Caring meals⁣ to ‍satisfy your ‌tired body and‌ mind” and “Caring meals 2: ⁣Recipes to eat tonight” ​(KADOKAWA), “Everyday recipes you’ll want‍ to make” and “Akari Hasegawa⁣ DAILY RECIPE Vol.1” (Fusosha), “Simple recipes⁢ for a lifetime using only two ingredients and a few seasonings” (Asuka ⁤Shinsha), and “Homemade curry on Wednesdays” (Daiwa Shobo).