Prateep Tangmatitham, Chairman of Supalai Public Company Limited, believes that economic recovery is crucial for promoting income generation at all levels of society. He emphasizes the importance of home ownership and the positive impact it can have on the economy. Tritecha Tangmatitham, Managing Director of Supalai, mentions that increasing wages can affect house prices, but is confident that a thriving economy with more money in people’s pockets will benefit the overall economy. They both express their desire for a strong economy and improved standards of living for all.
Supalai has been a key player in the real estate sector for over 3 decades, with more than 300 projects developed throughout Thailand. They have expanded their investments to different provinces, including Songkhla and Khon Kaen, and have plans to develop projects in several other provinces. The company has seen success in the regional market, with high sales provinces such as Phuket, Chonburi, Songkhla, Rayong, and Chiang Mai. They are also preparing to launch projects in five new states by 2023.
Despite past uncertainties, Supalai believes that the current government has contributed to the country’s economic growth. They note a decrease in customer visits to their projects, but expect the purchasing power of customers to improve in the second half of the year. They mention a resurgence in the condominium market, particularly in the price range of 3-5 million baht. However, there may be challenges for customers seeking loans for lower-priced condominiums due to high rejection rates and rising interest rates.
Supalai predicts that the condo market has passed its lowest point and expects an increase in condo project launches in 2024. They believe that the ratio of condo sales to horizontal sales will equalize, leading them to focus more on the horizontal market. They are confident in achieving their sales goal for the year and have plans to open additional projects in the fourth quarter.
Supalai has appointed Bow-Melada Susri as their first brand presenter. They view this as an important strategy to highlight their brand values and establish a connection with Thai people across generations. They emphasize their commitment to providing good homes and adhering to high standards in housing design, construction, energy efficiency, and after-sales service.
Overall, Supalai remains optimistic about the future of the real estate sector and their continued growth in the market. They aim to meet the housing needs of Thai people and deliver quality homes that enhance their quality of life.
“Prateep Tangmatitham” sees economic recovery Promote people at all levels to get income. Supporting the issue of home ownership, showing strength over 3 decades, having built more than 300 projects throughout Thailand. “Tritecha Tangmatitham” states that increasing wages can have an impact on house prices. But I am confident, if the economy is There is a lot of money in people’s pockets. It can have a positive impact on the economy, ready to launch “Bow-Melada Susri” as the first presenter of Supalai.
Dr Prateep Tangmatitham, Chairman of the Executive Board of Supalai Public Company Limited, spoke about factors affecting the real estate sector, saying: We wish to have a good economy. May people at all levels be better. It will do everything well, like groups with regular income. Business owners can sell products well. When everyone has an income I will think about changing the house. Better stimulate the overall picture
which has passed until now The company sees business opportunities. and is considered the first real estate company that invests in developing projects in different provinces Apart from Bangkok Starting in 2 regional cities: Songkhla and Khon Kaen, has diversified investment to other provinces for more than 34 years, developing projects covering more than 28 provinces (including Bangkok), which have developed projects in regional cities, a total of 161 projects or about 36,000 units, project value about 118,000 million baht.
In the first half of 2023, Supalai regional projects managed to rake in sales of 7,784 million baht, an increase of 9%, divided into sales of condominium products of 570 million baht, which grew to 72%, and low projects. of 7,214 million baht.. grew by 6%, or accounts for the share of sales coming from regional markets equal to 45%, with the highest sales provinces in Phuket, Chonburi, Songkhla, Rayong and Chiang Mai, ready to go full force according to the project development plan for 5 new states by 2023, including Lamphun. , Lampang, Nakhon Pathom, Ratchaburi and Chanthaburi There are also a number of other states that have purchased land but have yet to develop projects. This will allow Supalai to have projects for more than 31 states within the next 2 years.
“For over 3 decades, Supalai has invested in more than 300 projects throughout the country, and with the Economy of Scale, we are able to purchase a large number of products. Develop projects in each state, at least 3-10 projects in each state. We have also continued to expand investment in foreign countries such as Australia for 10 years, making a total of 12 projects with an investment of 10,000 million baht.”
Mr Tritecha Tangmatitham, Managing Director of Supalai Company, said about the trend of increasing wages. If it makes the economy work the future financial power of customers will also improve. We are prepared to support it, but wages are already linked to house prices which will increase. But if at the same time The economy improves On the whole, more money in customers’ pockets is not a problem. If increasing wages really has a positive effect on the economy
“Everyone is currently congratulating the new government that has developed. and push the country’s economy further Before there was still uncertainty. Customers are also waiting and being careful as the government is not clear about it yet. Customer visits to the project also decreased, but now it is better. In the second half of the year, we would like to see the purchasing power of customers return to improve. When it comes to political matters, it is not a concern. Politics has stabilized.”
Condos are starting to come back, in the 3-5 million baht group.
Managing Director Talking about the overall picture of the condominium market, It has started to come back and may not have to rely too much on foreign markets. Meanwhile, domestic purchasing power is still growing. from middle to low level customer groups It is still an interesting market in the price range of 3-5 million baht or selling price per square meter (square meter) from 70,000 baht up to 100,000 baht, but if it is a condominium for a price of 2.5 million baht and below, there may be problems when applying for loans from financial institutions. The number of loans rejected (rejection rate) is high. affected by rising interest rates Measures regarding Loan to Value or LTV In this regard, the situation of Supalai repayment rate numbers this year It is expected that there will not be much. 12%, similar to 2022
“From this point, we are of the opinion that the condo market has passed its lowest point. It is expected that there will be more condo project launches in 2024. From 2023, when 3 projects were opened for sale, the number of condo openings will be in the I still can’t answer, but it wouldn’t be surprising. And from now on, the share of condo sales will increase. Before it was about 25-30 percent and the majority will be horizontal 65-70 percent and in the future both markets will have a 50:50 percent share Such a share has implications for Supha Lai When deciding where to invest before When investing in condominiums, there is concern about whether there will be a situation of oversupply or not. Will foreigners come to buy or not? Because we have a COVID situation. Leading to the present Supalai has come to focus on the horizontal market,” said Mr. Tritecha.
To get an overall picture of sales during the first 8 months of 2023 (January-August), it can be said that the figures for the first 6 months could reach 18,000 million baht, while in July and August, the opinion of customer projects decreased somewhat. But it didn’t affect sales. He is confident that for the whole year he will be able to reach his goal of 36,000 million baht because in the 4th quarter there will be additional launches of horizontal and high projects. As a result, the total number of projects opened for the year was targeted at 37 projects worth up to 41,000.
A million baht
“Bow-Melada Susri” is the first presenter of Supalai.
Mr Tritecha said that bringing “Bow-Melda Susri” to sit as the first presenter of Supalai. It is considered an important strategy for the brand. To emphasize Bow-Melda’s ‘Good Standard, Same Quality’ point of view, it is not only well known and accessible to Thai people of all generations throughout the country. But there is also an identity that reflects friendship. and a variety of unique lifestyles that most appropriately represent the Supalai brand as a housing developer that understands all differences, diversity and reaches the hearts of Thai people across the country.
By the 5 strong points that Supalai adheres to in order to strengthen the Supalai house: “Supalai has always been committed to the standards of good homes. It affects living a good life too. We aim to be a housing developer that thinks from real life by promoting 5 standards starting housing design standards The living space is perfectly arranged. Including an emphasis on the structure of the house to allow ventilation and drafts. Reflect the design based on understanding the real life of Thai people. In addition, good building standards. It is another factor that is important to us about the residents. All projects are certified to the international standard ISO 9001: 2015 and designed in accordance with the law. and professional standards together with the use of various materials According to industrial product standards (TIS), emphasizing energy saving house design. Helping reduce residents’ electricity costs
At the same time, Supalai also provides confidence in after-sales service standards. That does not neglect the residents throughout their stay and they can be contacted in many ways. Whether it reports various problems and repairs Through the SABAI application, contact for advice through LINE OA “SUPALAI CARE” for residents and the public. You can ask for advice about repairs. House and condo maintenance As well as giving advice on legal or other matters, it’s like having a personal assistant to look after you 24 hours a day, with the main channel, Contact Center 1720 waiting to receive repair reports, report problems, and give housing advice to residents In the warranty period
There are also Standards of care from real personnel in that area no matter what area you are in. They can look after them with understanding and reach out to the residents of every area across the country. And finally, the most important thing is safety standards Supalai gives residents peace of mind by installing CCTV cameras. With security personnel who can provide support and care 24 hours a day”.
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