Timeless Elegance Meets Modern Flair: ‘VIS’ Unveils Exclusive Collaboration with Iconic ‘POLO BRITISH COUNTRY SPIRIT’ Brand
- (Headquarters: Minato-ku, Tokyo, President and CEO: Susumu Sasaki, hereinafter referred to as “Jun”), is a subsidiary of “POLO BRITISH COUNTRY SPIRIT” (hereinafter referred to as “POLO BCS”).
- With the theme of traditional elements for winter, POLO BCS, a timeless apparel brand based on British tradition, combines refreshing sex appeal and coolness to propose a style...
- A high-gauge mini cable design that reduces the "uniform look" and allows you to wear it femininely.
VIS, developed by Jun Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Susumu Sasaki, hereinafter referred to as “Jun”), is a subsidiary of “POLO BRITISH COUNTRY SPIRIT” (hereinafter referred to as “POLO BCS”). )”) will be released on October 4, 2024 (Friday).
With the theme of traditional elements for winter, POLO BCS, a timeless apparel brand based on British tradition, combines refreshing sex appeal and coolness to propose a style for women who shine confidently in any scene. This is a special collection with “VIS” themed on traditional elements for winter. We offer three types of clothing, dresses, cable cardigans, and shirts, with a British feel as the main theme, offering a traditional yet feminine style. Each item will be sold at “VIS” stores nationwide and Jun’s official online shopping store “J’aDoRE JUN ONLONE.”
Item lineup

A high-gauge mini cable design that reduces the “uniform look” and allows you to wear it femininely. A versatile item that can be used as a light layer or cardigan.
Product number: BVK74700
Price: ¥6,600 (tax included)
Color: Charcoal/Beige/Red
Size: F
*The product in the image is a sample. Specifications, processing, and size may differ slightly from the actual product.

“POLO BCS” has a classic men’s-like shirt item with a waist tuck, creating a design that shows off your body lines.
The bag silhouette has a long length, which naturally makes your hips look higher, making it a great item to wear alone.
Product number: BVH74700
Price: ¥6,600 (tax included)
Color: Off-white/Saxophone/Pink
Size: F

The details of a trench coat have been incorporated into the dress, and the cami strap has been designed to be removable so that it can be used in a variety of situations depending on the inner layer.
The asymmetrical design of the placket accents this item, giving it an elegant impression.
As a highlight, the left pocket has a subtle POLO BCS embroidery.
Product number: BVE74700
Price: ¥8,800 (tax included)
Color: beige/navy
Size: F
About “POLO BRITISH COUNTRY SPIRIT (POLO BCS)”
POLO British Country Spirit (POLO BCS) was started in 1968 as a Japanese-born brand based on the spirit of polo and British traditional fashion.
With the theme of “Making people’s lives more enjoyable, happy and fulfilling,” while valuing the “spirit of valuing good things for a long time” that is common to both the UK and Japan, we aim to improve the urban life that British people are accustomed to on a daily basis. We propose new polo fashion through a lifestyle that embraces the off-duty country life.
About “VIS”
A women’s fashion brand with the concept of “cheer up LADY.”
Through clothing that combines refreshing sex appeal and coolness, we support the success of women who are full of confidence and smiles every day and shine confidently in any situation.
