Toyota launches new ‘Cross’, adds more options, maintains same price.
On February 8, 2024 at Eden Plaza, Central World Shopping Centre, Mr Kalin Sarasin, Chairman of the Board, Mr Noriaki Yamashita, President, together with Mr. Supakorn Rattanawaraha, Executive Vice President and Mr. Natthorn Sriniwet Executive Vice President of Toyota Motor Thailand Co., Ltd. introduce popular SUVs to offer a driving experience that brings technology and convenient functions. Aiming to meet the needs of all walks of life with “New Corolla Cross”
Toyota Motor Thailand Company Limited introduced the multi-purpose SUV “Corolla Cross” for the first time in the world in Thailand in 2020. It is a car with a sleek, agile and strong exterior design. Inside the cabin, there is plenty of space. Comfortable with room to store your luggage. which can be changed in many ways Since the introduction of the Corolla Cross, it has been a successful model. It has always been very popular with Thai customers. With cumulative sales of 71,160 units between July 2020 and December 2023
for New Corolla Cross Improved in every version. To provide a better driving experience This new design is launched in Thailand for the first time in the world. With “Multi-Dimensional Design” front grill design with new design headlights, Crystal LED Headlamp and Enhanced sequential front turn signals with Frameless Panoramic Roof with electrically adjustable sunshade.
Dual Zone automatic air conditioning system, adjusts the left-right temperature independently. It also comes with support for new technology with a 10.1-inch HD touchscreen that supports Apple CarPlay and Android Auto wireless connectivity and a USB type C connector.
It stands out with advanced safety technology, such as the BSM blind spot warning system on the side mirrors and RCTA warning when reversing, and the parking warning system. With automatic braking assistance, Parking Assist Brake, tire pressure warning system, Tire Pressure Monitoring System, Panoramic View Monitor (PVM) 360 degree view, distance warning signal. Front and rear, car video recording camera Including the Electronic Parking Brake system and the Auto Brake Hold system as well.
Mr Noriaki discussed the overall picture of Toyota’s business operations during the past year. together with the introduction of new product launch plans this year which During the past year, the Thai automotive industry has faced many difficulties and changes. The car market in Thailand fell by 9%, especially the pick-up truck segment, which fell by 32%, while Chinese car manufacturers entered the market. and had an increase in market share from 5% to 11%, under which market share Electric vehicle (BEV) sales share has increased from 1% to 10%.
Mr. said Noriaki, however, under such circumstances Toyota still has several models including: Camry Fortuner Veloz a Hello Ace which are leaders in different segments in addition Yarisa Atif can hold the number one sales position in the eco-car segment with a market share of 45%, the highest in our history. In the SUV segment, Toyota regained the top spot in sales in the last quarter of last year after the introduction Cross Yaris Including Hilux Revo pickup truck with a market share of more than 40%, the highest share since 2011 onwards
“All this brings Toyota’s market share to 34.3%, the highest since 2015 and higher than 0.3% in 2022. We thank Thai customers for their trust in Toyota products have always been very good ,” said Mr. Noriaki.
This is to aim for carbon neutrality (Carbon Neutrality) in electrical energy technology. and electric vehicles (BEV) are all important components. Toyota still aims to move forward with the strategy to prepare in various ways or Multiple Paths, taking into account factors including customer diversity, usage, and constraints in each geography such as basic infrastructure, road conditions, and energy constraints etc. or in other places. words Toyota has a desire to enrich people’s lives. and bring more smiles to customers. We therefore choose the Multiple Path strategy based on the philosophy “Mobility for All” in order to “leave no one behind” (No one is left behind).
Over the past year, the market share of BEVs in Thailand has increased tremendously, but the market share of hybrid vehicles (HEV) has also grown and become the main choice among Thai customers. For the type of electric vehicle For reasons that can be used appropriately Customers have peace of mind when using it. and has low maintenance costs Including having good resale value. In the last year Market share of hybrid cars It was over 12% and in Q4 it was 17%.
Mr. said Noriaki also Another important trend in Thailand is the popularity of SUVs. Last year, the share of the SUV market increased to 38%, although the total car market shrank by 9%. This is due to the utility of SUVs. It can respond to a variety of usage patterns Use each day in an urban style Until I went out to live an adventurous life during the holidays Under this situation for further success in Thailand and bring more smiles to Thai customers. And here is the World Premiere launch of the new upgraded Corolla Cross. To provide a premium, higher level with an exterior design that is modern and meets the standards of the desired specifications. I really hope that the new Corolla Cross will be well received by Thai customers. As high as ever
Mr discussed Natthorn the concept of product development. And the highlight of the new Corolla Cross is that the new Corolla Cross model year 2024 has upgraded design inside and outside. Improving facilities Raising safety standards and at the same time It still maintains the peak of the car in terms of driving performance. and save fuel. To match the lifestyle of new generation family customers.
“The exterior design has been adapted under the Urban x Premium concept to suit the lifestyle of customers who use it in the city with new design LED projector headlights, LED Crystalized Headlamp, comes with front turn signals Sequential LED, looks luxurious and modern. provides excellent visibility and new design tail lights, front bumper and front grill design. Multi-dimensional That makes the car look spacious, modern and powerful Two-tone alloy wheels, new design.
The interior has been changed to be more premium. With a two-tone interior color, there are a total of 2 colors: black and new colors Dark Rose Color Gives a feeling of luxury and excellence with complete facilities including a large Frameless Panoramic Roof with electric sunshade. Automatic brake delay system With EPB electric handbrake, Full Digital gauge with 12.3 inch large driving information display, adjustable display in different ways. The 10.1-inch HD touchscreen supports Apple CarPlay and Android Auto wireless connectivity and wireless charging devices.
In terms of safety, all HEV models are equipped with Toyota’s Safety Sense system that comes with All-Speed Dynamic Radar Cruise Control with Stop & Go to reduce speed to a stop. and accelerate back to the set level When the car in front of you is moving The PVM surround view camera provides clear images that come with the PKSB system to help warn you when parking. Ready to help with automatic braking It makes parking in all directions 360 degrees easy and safe. With the BSM blind spot warning system and RCTA warning system back as standard equipment in all models.”
Driving performance With a 1.8 liter gasoline engine and a 1.8 liter hybrid engine, there is plenty of power to use. With a fuel economy rate of up to 23.3 km liter and carbon dioxide emissions of just 98 grams/km. in hybrid engine models Body structure And the suspension was developed based on the TNGA chassis, making driving smooth and confident.
In the new model, there are 4 sub-models to choose from and 5 exterior colours, along with a new color such as Cement Gray Metallic which is luxurious and modern. With this update, we are confident that Corolla Cross will be able to meet with the needs. and ready to take every customer Go out and open new experiences again,” said Mr. Natthorn.
While Mr Supakorn talked about that marketing plan Last year, we introduced YARIS CROSS which responds to the lifestyles of the new generation. There is completeness in every aspect. And this year, in order to make the Corolla Cross a vehicle that can perfectly meet the lifestyle of the target customer group, namely “new generation executives and families”, the new Corolla Cross has been further developed from the version original Make the product more perfect in many aspects
“The new Corolla Cross will be a product that responds to the lifestyle of executives. and new generation families Perfect with the concept of “Complete your life, answer…every meaning of life” We have a new generation of family presenters, which reflect the image of Corolla Cross customers who spend their free time doing activities various leisure activities with their families.
We have set a sales target for the new Corolla Cross of 1,500 units per month and we will start delivering from February 9.”
The new Corolla Cross comes with a choice of 5 exterior colors and 2 interior colors.
Exterior color
HEV Premium Luxury, HEV Premium and 1.8 Sport Plus models
new! Colour: Cement Gray Metallic
Celestite Gray Metal
White: Platinum White Pearl
Stream Metal Silver Metallic
Black Look Mica Black
HEV GR Sport model
Platinum White Pearl color with black roof
Red Mica Metallic with black roof
Black Look Mica Black
interior color
new! Dark Rose Color
Only for Premium Luxury HEV / Premium HEV models with Platinum White Pearl, Celestite Gray Metallic, Black Mica Look exterior colours.
Color Black
Only Premium Premium HEV / Premium HEV models with Cement Gray Metallic and Metal Stream Metallic exterior colors and 1.8 Sport Plus models.
Color: GR Sport Black
Only for GR Sport model.
For automatic transmission hybrid engine models
Price HEV GR-Sport 1,254,000 baht**
HEV Premium luxury price 1,204,000 baht**
HEV premium price 1,094,000 baht**
For automatic transmission gasoline engine models
1.8 Sport Plus price 999,000 baht**
* For special colors
GR-Sport model, Platinum White Pearl color with black roof, 15,000 baht extra, Red Mica Metallic color with black roof, 10,000 baht extra.
Luxury Premium HEV, Premium HEV, 1.8 Sport Plus, Pearl White Platinum and Cement Gray Metallic models, 10,000 baht extra.
**The price above is the price of the car with standard equipment produced from the factory. Includes air conditioning and VAT.
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