Improving PC performance not only shortens work time for content creators, but also expands the range of work that can be done. In particular, the latest high-performance computers provide functions and performance that enable the entire process of content creation, which was only possible in professional environments in the past, to be carried out on a single personal computer. The latest personal computer with better performance has opened the era of ‘one person creator’ along with the generalization of digital cameras and smartphones that can easily take 4K level videos, and a platform that can easily deliver content.
The technical barriers for ‘single creators’ who do all stages of content production alone are now almost gone. In particular, the latest high-performance computers have the ability to adequately perform all content production processes on a single PC, and almost all digital content is already created using PCs. Even if video recording is not professional equipment, you can get enough performance with a smartphone or digital camera, and you can use various platforms for transmission.
In this one-person creator’s content production environment, the PC is the core of all processes and the source of competitiveness. In order to gain an edge in the fierce content competition, high ‘productivity’ is required to deliver not only good content but also better quality content in a timely manner. At this time, if the performance of the PC is insufficient, the creators will have less time to spend on creative concerns during the work process, which leads to a decrease in the competitiveness of content and channels.
A creator’s ‘productivity’ is ultimately expressed as ‘work time’, and is not determined solely by the computing power of the PC. In particular, high work performance in familiar and mostly used software is more important than theoretical calculation performance. Productivity concerns become more complex when various software are used in various content creation processes. There is also the issue of ‘compatibility’. When a problem arises, it takes time to solve, which is directly related to productivity and cost.
Firstly, in terms of ‘performance’, a processor with excellent single-threaded and multi-threaded performance is required for excellent performance in various tasks. Multithreaded performance usually improves with more cores. However, the higher the number of cores, the higher the price, and the higher the power consumption and heat generation. It’s only worth it if the software can use these many cores properly. The most widely used Adobe ‘Creative Cloud’ offers 8 cores as the optimal number of cores for efficiency.
The role of the graphics card is also important. The latest generation of graphics cards can use a GPU to quickly process complex filtering applications, or speed up the encoding and decoding of images that require a large amount of computation with separate hardware to significantly increase work performance. Accordingly, the combination of a high-performance processor and an appropriate graphics card creates a working environment that can handle 4K video content without a burden.
The ‘compatibility’ of various hardware and software for use in the content production environment is also a part that should not be overlooked. In particular, compatibility with PCIe expansion devices such as high-performance graphics cards, NVMe SSDs, or capture cards for video input commonly used for high-performance work environments these days is important, but it is quite difficult. In addition to this, compatibility with the software used for work or checking the completeness of the platform itself must be considered. If a problem arises in any part of the work process, it is sure to be fatal to productivity.
◇ A proven choice for content creators ’13th generation core processor’
The ‘Hybrid Performance’ architecture introduced by Intel from the 12th generation core processor is a performance core with high performance per individual core and an efficient core with relatively low performance per individual core but high performance efficiency per area It is typical. Through this, high single-threaded performance and high multi-threaded performance per area can be achieved. In particular, the 13th generation core processor provides up to 8 performance cores with higher performance than the previous generation and up to 16 efficient cores, which is twice as high as the previous generation.
The core composition of the 13th generation Intel Core processor is tailored to the ‘golden ratio’ in the current PC usage environment. In single threaded or gaming applications where ‘Performance Core’ performance is important, only up to 8 cores are properly used. Adobe Creative Cloud, a universal work environment for creators, also suggests ‘8 cores’ as a core configuration that produces optimal performance efficiency. In multi-threaded applications that can use more cores and threads, performance is maximized by using the epic core together.
‘Cost-efficiency’ is also important when it comes to buying a personal computer. In the 13th generation core processor, the attraction of this cost aspect can be found in the ‘core configuration’.
In particular, the 13th generation Core i7-13700K provides a core configuration equivalent to the previous generation ‘Core i9’ and better performance at the price range of the Core i7 family, providing high satisfaction in terms of cost and performance. The 13th generation Core i5 family also has 4 epic cores more than the previous generation, and the Core i5-13600K product, which has 6 performance cores and 8 epicent cores, is particularly attractive.
‘Compatibility’ with various hardware and software is also an advantage provided by Intel processors and platforms. In particular, it provides advantages in terms of compatibility with NVMe SSDs, which are commonly used recently, and compatibility with capture boards for real-time broadcast environments. There is no need to worry about software compatibility and optimization as Intel processors are in a practical ‘standard’ position. An important advantage of a personal computer based on an Intel processor will be that you can focus on the most important task, creating content, with fewer unexpected problems in a complex environment for various tasks.
The Core i7-13700K processor has a 12th generation i9 class core configuration and higher performance, providing high satisfaction in all types of tasks. Additionally, if ‘price’ is the focus, there is the Core i5-13600K, which has 4 epic cores more than the previous generation and delivers the previous generation Core i7-level work performance at a Core-level price i5, attractive.
The main board for the 13th generation core processor can use products based on 600 and 700 series chipset, but products based on 700 series chipset with better PCIe expansion are recommended. In particular, if you use two or more NVMe SSDs, a chipset-based Z790 or H770 motherboard with a wide connection bandwidth between the processor and the chipset is good.
As for the memory, the price of DDR5 has dropped a lot and it is advantageous in many ways in terms of performance and stability, so it is recommended to have 32 to 64 GB. In terms of storage, there will be no shortage of NVMe SSDs of around 2 terabytes (TB) and hard disks for storage as needed.
You can choose a graphics card according to your budget and taste, but it is worth recommending the NVIDIA GeForce RTX 40 series for performance and the GeForce RTX 3060 for balance with cost. If you’re dealing with AV1 format video, you might want to keep in mind the hardware acceleration of the Nvidia GeForce RTX 40 series or the Intel Arc series. On the other hand, the current Intel Arc series is a driver problem, and hardware acceleration problems in Adobe Premiere persist in some combinations.
For a ‘one-person creator’ who has to carry out the entire content production process alone, a PC with excellent performance and productivity in all processes is a strong supporting force that enhances the creator’s competitiveness. Personal computers based on 13th generation Intel Core processors will help creators maximize their time and opportunity to think about the expression of their creativity even in the midst of fierce competition with outstanding performance, productivity, and compatibility, and help them be more competitive. In many ways, the 13th generation core processor is the best choice for single-creator competitiveness.
Reporter Kwon Yong-man yongman.kwon@chosunbiz.com
