AliExpress Partners with Domestic E-Commerce Companies to Boost Korean Business, Launches ‘K-Venue’ Specialty Store

AliExpress domestic brand specialty store ‘K-Venue’

AliExpress is expanding cooperation with domestic e-commerce solution companies. The purpose is to support the smooth entry and sales of domestic sellers by creating a sales environment identical to an existing platform. It shows the company’s determination to continue expanding its Korean business by accelerating the acquisition of domestic vendors.

According to the industry on the 22nd, ConnectWave Play Auto began developing a shopping mall solution to be integrated with AliExpress. It is expected that the development will be completed within the first half of the year and a shopping center link service will be introduced. Play Auto is the No.1 company in integrated shopping center management solutions. It provides related services for e-commerce sellers, including order, product, customer, shipping, and inventory management.

Sabangnet, a competitor to Play Auto, will also launch an interconnection service for AliExpress sellers on the 23rd. Earlier this month, AliExpress announced the development of Sabangnet’s enterprise resource planning (ERP) system for business operators. In China, shopping center management solutions are referred to as ERP.

Bflow, which provides AliExpress store access agency services, is also accelerating the development of its shopping center management solution. B-Flow previously launched the industry’s first AliExpress store entry agency service last month and is still operating it.

AliExpress is expanding its cooperation with e-commerce solution companies to improve the convenience of domestic sellers. Once the linking service is opened, AliExpress sellers can easily register products sold in other e-commerce such as Coupang and G Market by linking them to Ali. Order, inventory and fulfillment management tasks, which have been difficult due to unfamiliar programs and language problems, are expected to become much easier.

We are also active in recruiting personnel to support vendors. In the e-commerce industry, a large number of product planners (MDs) for each category are employed to manage and promote domestic product sales. We are recently hiring for the position of ‘Incubation Specialist’. The role is to help new sellers on AliExpress to adapt to the internal system related to ordering and payment, and to set strategies such as product portfolio support and sales growth support.

This movement is expected to expand further. AliExpress ‘K-Venue’, a domestic brand specialty store, opened in October last year and is working hard to absorb sellers by offering a free entry and selling fee policy and large-scale promotional support. Once the rollout of the shopping center connectivity solution is complete, the influx of vendors is expected to increase further.

The industry predicts that AliExpress will attract as many domestic sellers as possible in the first half of the year and then start its reverse direct purchase business in the second half of the year. Last month, AliExpress’s parent group Alibaba presented a plan to the government to invest $1.1 billion (about 1.5 trillion won) over the next three years. Of these, 100 million dollars (about 130 billion won) were earmarked to help domestic sellers achieve global sales. It has announced its intention to establish a sourcing center to discover excellent domestic products and to open a global sales channel that will serve as an export platform in June.

Reporter Min Kyung-ha maxkh@etnews.com

#AliExpress #strengthens #support #Ksellers #entry #sales