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CEOs Concerned About AI Impact on Business Viability, Economy, and Environment, Says PwC Survey

Key Points

  • Almost half of CEOs, or 45%, worry that AI will make their business unviable within 10 years.
  • Nearly 75% of executives say AI will fundamentally change the value they create within the next three years.
  • Despite CEO concerns about AI, 38% of CEOs are more optimistic about the economy. from the same level of 18% last year.

artificial intelligence (AI) these days have been developed to become more and more skilled, which is the latest Do you have a sister? of the company OpenAI (Open AI) can convert “text” to “video” in a short period of time. Although it helps to reduce the burden on people. But on the other side, a question arises: As time goes by Do the jobs that are currently being done still need humans?

Not long ago, the company PricewaterhouseCoopers (PricewaterhouseCoopers) or PwC One of the 4 largest audit companies in the world The survey of 4,702 chief executive officers (CEOs) from 105 countries was conducted from 2 October – 10 November 2023 on the issue of “the impact of AI on their businesses”.

The results of the survey show interesting results: Almost half of the CEOs, or 45%, are concerned that AI causes their business to not survive within 10 years At CEO level One of the smartest business models is still concerned. This could be a wake-up call to think about how much current careers will be able to withstand this AI trend.

PwC points out that there are two ways to see AI, one is to help businesses act faster. But on the other side, it also creates weaknesses for the company, with almost 75% of executives saying that AI will fundamentally change the value the company has created within the next 3 years.

While more than half of CEOs think AI will improve their company’s products and services, 69% of CEOs agree their employees need to upskill in technology. They also worry that AI will increase cyber risks. and is used to create fake news

  • This year is a time where companies have to adapt to technology.

Bob Moritz, Chairman of PwC, said that amid the trend of using AI in business. and climate change They provide challenges and opportunities. This is therefore a year of great adjustment.

Edelman, a business consulting firm said that innovation is not well managed these days. and growing divisions in society This is especially true in western democracies, where right-wing views tend to be more anti-innovation than left-wing ones.

“To make innovation acceptable, we should look at the big picture. And scientists should explain that clearly to people How will such innovation affect their lives? along with taking care of their careers,” said Richard Edelman, CEO of Edelman.

  • CEOs are more optimistic about the economy.

PwC reports that despite CEO concerns about AI, 38% of CEOs are more optimistic about the economy. from the original level of 18% last year, which was a period of high inflation. Weak growth and policy interest rates are rising

and the negative view is that the economy could slow down It fell to 45% from 73% last year. And the number of people who consider the company at risk due to geopolitical conflict is also falling.

  • climate change

Not only AI issues, PwC also asked about environmental issues, with around a third of CEOs saying that climate change will change the nature of their business over the next three years.

Furthermore, more than 75% of executives saw that They are becoming more energy efficient and 45% of executives already consider climate risk in their financial planning.

From the opinion of CEOs around the world, that can be seen AI with the environment It has become an important factor that changes the business model to no longer be the same. And this is something that entrepreneurs may have to adapt to.

refer to: euronews, fast

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