Reignite Your Taste Buds: Kirin Fire 1 Day Black and Latte Bito Get a Sizzling Makeover
Kirin Beverage Refreshes Taste and Package Design of Popular Coffee Products
Kirin Beverage Co., Ltd. (President Kazuhiro Inoue) has revamped the taste and package design of its popular coffee products, “Kirin Fire 1 Day Black” and “Kirin Fire 1 Day Latte Bito”, as well as the package design of “Kirin Fire 1 Day Unsweetened Latte.” These products will be available nationwide starting Sunday. Additionally, “Kirin Fire Aroma Brew Black” and “Kirin Fire Aroma Brew Latte”, which won the Grand Prix at “Japan Food Selection” in May 2024, will be released nationwide with refreshed packaging starting October 8.
According to Kirin Beverage’s research, customers seek a “high roasted coffee aroma” and “freshly brewed aroma” in plastic bottled coffee. To meet these demands, “Kirin Fire 1 Day Black” and “Kirin Fire 1 Day Latte Bito” now feature “open flame roasted bean extract” that allows customers to enjoy the high aroma of roasted coffee. This innovation has resulted in a more fragrant and flavorful taste. The modern and attractive package design aims to make the products desirable to take on-the-go or display on a desk. The signature silver and gold metallic colors of the Fire 1 Day series have been retained, while the flame emblem has been redesigned to be more eye-catching.
Coffee is a versatile beverage that satisfies diverse needs and is enjoyed not only in plastic bottles but also in cafes and artisanal coffee shops. By developing a delicious, high-quality line to provide the value customers expect from coffee, Kirin Beverage aims to energize the PET bottled coffee market and offer customers a delightful and healthy beverage experience every day.
Enhanced Package Design
By placing a large symbolic flame emblem on a metallic color-based package, Kirin Beverage has created a design that conveys the goodness and quality of direct-fired coffee.
Product Lineup
① “Kirin Fire A Black Day”
Kirin Beverage has introduced “Direct Fire Roasted Bean Extract” to create a strong, delicious black coffee that tastes great both cold and room temperature.
② “Kirin Fire One Day Latte Microtooth”
The company has introduced “direct roast bean extract” to create a lightly sweetened latte that has a strong aroma and is delicious both cold and at room temperature.
③ “Kirin Fire One Day Unsweetened Milk”
This product is an iced coffee with milk, unsweetened and non-sticky.
Award-Winning Products
Product features such as ”coffee beans” and the symbolic flame emblem enhance the impression, and the texture gives a high-quality feel as if it were carefully handcrafted, and the aroma of freshly brewed coffee expresses height.
The package design has been updated.
④ “Kirin Fire Aroma Brew Black”
This black coffee is prepared using the aroma brew method, which allows customers to enjoy the aroma of freshly brewed coffee as soon as they open the lid.
⑤ “Kirin Fire Aroma Brew Latte”
This latte is made using the “aromatic brewing method”, which allows customers to enjoy the rich aroma and smoothness of milk when they open the lid.
Kirin Group is committed to spreading new joy in food and health through production that focuses on nature and people and contributes to the realization of a spiritually enriching society.
