Morinaga Milk Industry Partners with Chef Akari Hasegawa to Promote Craft Parmesan Cheese

Morinaga Milk Industry is launching an initiative to expand the ways to enjoy Craft Parmesan Cheese, with chef Akari Hasegawa as its ambassador from October 2024. While Craft Parmesan Cheese is a long-selling product, it was found that about 85% of people incorporate it into their meals as a topping for pasta, and they have the impression that its uses are limited.

Hasegawa, who is also a heavy user of Craft Parmesan Cheese, will share various ways to use it through her original recipes. Her recipes are characterized by their simplicity that makes them “easy to eat” and their stylishness that somehow lifts your spirits.

Background of the Appointment of the Ambassador

The collaboration with Hasegawa started with a tie-up initiative to introduce recipes on the Instagram account of “Nordic, Living Tools Store” operated by Classicom Co., Ltd. in the fall of 2023. Hasegawa has been familiar with “Craft Parmesan Cheese” since she was a child and still keeps it on hand.

Publishing Original Recipes

Starting in October 2024, recipes using “Craft Parmesan Cheese” will be released one after another on Hasegawa’s X account. Please look forward to combinations with Japanese ingredients and unexpected uses.

Instagram Reels Ads

Starting in October 2024, reel video ads featuring Hasegawa will be distributed on the Instagram account of “Nordic Living Tools Store.” In the video, Hasegawa talks extensively about the appeal of “Craft Parmesan Cheese” while making “Easy Pork Saute with Tomato Cheese” and “Easy Dashi Chazuke with Powdered Cheese and Salmon Flakes.”

In-Store POP in Supermarkets Nationwide

Starting in October 2024, original display fixtures will be installed in some stores selling Craft Parmesan Cheese.

About Kraft Parmesan Cheese

A 100% natural cheese made from grated aged American Parmesan cheese. The only ingredients used are raw milk and salt, giving it a rich, authentic flavor. It is also rich in calcium.

About Akari Hasegawa

Akari Hasegawa is a chef and registered dietitian. Born in Saitama Prefecture in 1996, she worked as a child actor and TV personality from the age of 10. After retiring from show business and studying nutrition at university, she posted recipes on social media, which caused a big stir and quickly became a popular account.

She develops a wide range of recipes for magazines and the web. Her books include “Caring meals to satisfy your tired body and mind” and “Caring meals 2: Recipes to eat tonight” (KADOKAWA), “Everyday recipes you’ll want to make” and “Akari Hasegawa DAILY RECIPE Vol.1” (Fusosha), “Simple recipes for a lifetime using only two ingredients and a few seasonings” (Asuka Shinsha), and “Homemade curry on Wednesdays” (Daiwa Shobo).