According to the Financial Associated Press (Guangzhou, reporter Xu Hao), the new car-building forces who tell stories in the capital market seem to have entered a “quiet period” ahead of time. In addition to Xiaopeng Motors’ own flagship model Xiaopeng G9, Weilai and Ideal almost completely misfired at the 2021 Guangzhou Auto Show.
Contrary to the first-line new car brands, it is the undercurrent of the second camp and even new entrants. On the first day of the auto show, Nezha Motors released a new self-developed vehicle intelligent architecture “Shanhai Platform”. The first landing model was Nezha Motors’ B-class digital electric coupe Nezha S; Weimar Motors unveiled the Weimar M7 for the first time. The interior design of the “Smart Wear” application technology is implanted in the M7 cockpit. The first i-Surf technology skin can support user-defined interface content. The design concept of “zero button” interaction reflects a more sense of technology.
At the same time, lidar has also become a necessary option for the “arms race” of mid- to high-end models of new car-building forces-Nezha S is equipped with 2 solid-state lidars, and Weimar M7 is equipped with 3 solid-state lidars.
Regardless of whether it is Nezha S or Weimar M7, the time for mass production points to 2022. In addition, Weilai ET7, Ideal X01, Xiaopeng G9 will also be launched this year. At the same time, “traditional new forces” brands such as SAIC Zhiji, Great Wall Salon, and Changan Avita have also increased their sprints in the mid-to-high-end market. 2022 is undoubtedly the year of decisive battle for the “new forces”.
“They were the first to go public and started earlier than us.” Although Nezha Auto co-founder and CEO Zhang Yong didn’t mind putting Nezha Auto in the second camp of new car-making forces, they faced the “Wei” in the first camp. Xiaoli”, Zhang Yong believes that “we should be ourselves, continue to increase sales, and speak with facts.”
In addition to the secret competition in sales, Nezha and Weimar Motors also frequently reported that they went to Hong Kong for listing. But in fact, “Wei Xiaoli” has already “rushed” on the road to go public in Hong Kong, leaving little time for other car companies.
Even more pressing for time is Hechuang Auto. With the “waste heat” of EDG, Hechuang Z03 announced the start of delivery. At the same time, Hechuang Auto’s two new pure electric coupe-type Concept-S and MPV models Concept-M also debuted at the auto show.
Accompanied by the rich product matrix is the ongoing production capacity operation of Hechuang Auto. On the eve of the auto show, news that Hechuang Auto will acquire 49% of the equity of Guangzhou Automobile Passenger Vehicle (Hangzhou) Co., Ltd. “In the next five years, we will gradually launch a variety of new energy and intelligent connected models at a pace of no less than one new product every year.” Zhang Shaowei, CEO of Hechuang Auto, revealed that Hechuang plans to launch a new model next year.
The auto industry never misses the past, nor is it entangled in the present, whether it is the co-creation car that was also called GAC Weilai at the auto show last year, or the new brand, the light orange era, at the auto show this year. Light Orange Times released its first-generation pure electric platform EEZI STEP1.0 and the first model Vc built on this platform at the Guangzhou Auto Show.
“The show car can be called a quasi-production car. It is expected that the mass-produced model will be officially rolled off the production line in the second half of 2022 and will be delivered to the market,” said Bian Biao, the founder of Light Orange Times.
The founding team has almost no experience in the vehicle industry, and it only took one year from the announcement of the car to the delivery of the product. The rhythm of the light orange era is unprecedented.
Since 2015, many capitals have poured into the car-making industry, and new forces in car-making have sprung up. From the new car-making forces that participated in the Guangzhou Auto Show in 2019, there are both Xiaopeng Motors, which sold more than 10,000 for two consecutive months, and Byton Motors, which has gone bankrupt. By 2022, the new carmakers will not only face a more severe “involution”, they will also confront traditional car companies that are constantly accelerating on the road to electrification.
