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The Stinger’s ‘Essentia emblem’ was removed… Economic Review from the release of the model year change

© Reuters. The Stinger’s ‘Essentia emblem’ was removed… Released model year change

Kia’s high-performance mid-size sedan Stinger 2022 model. Source = Kia

[이코노믹리뷰=최동훈 기자] Kia removed the existing Essentia emblem on the model year change of the high-performance mid-size sedan ‘Stinger’ and installed a new brand emblem.

On the 6th, Kia released ‘The 2022 Stinger’ with some improvements in design and options as a model year change version of the first-generation partially modified model.

The side and rear of the new Stinger. Source = Kia

Kia applied the brand emblem newly introduced this year to the new Stinger. In addition, it introduced a new exterior color ‘Ascot Green’ inspired by the Ascot Racecourse in England. In addition, options such as a rain sensor and hood garnish, which are highly favored by customers, were basically applied to the entry trim ‘Platinum’. In addition, the upper trim ‘Masters’ is equipped with a 7-inch cluster, projection LED headlamps, and dynamic bending lights as standard.

Rear spoiler provided as an option for the new Stinger. Source = Kia

At the same time, ‘Acro Edition’, a design-specialized trim, and a rear spoiler were introduced. The Acro Edition has 19-inch wheels, black suede headlining, crash pad/door center trim suede, chain volume pattern suede seat, etc. to enhance the sense of luxury.

The sales price of the new Stinger, which includes VAT and applies an individual consumption tax rate of 3.5%, is 38.78 million won for Platinum, 42.75 million won for Masters, and 43.88 million won for Acro Edition for the 2.5 gasoline turbo model. The 3.3 gasoline turbo model is sold for GT 46.78 million won and Acro Edition 47.56 million won.

A view of the first row of the new Stinger. Source = Kia

To commemorate the launch of the new Stinger, Kia offers a benefit of deferring the vehicle price by up to 64% so that only about 1% of the vehicle price can be paid every month for 36 months. In addition, ▲ special low interest rate of 2.5% ▲ partial fuel cost support ▲ used car guarantee service for individual customers will be implemented.

Kia did not say whether the Stinger’s existing Essentia emblem would be reattached in the future or whether it would continue to use the current brand emblem. As Hyundai Motor Group is intensively nurturing Hyundai’s high-performance brand ‘N’, it is analyzed that the probability that Kia’s high-performance brand or emblem will be used separately is low.

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