PANDORA Jewelry Japan Announces Exclusive Concert with Red Velvet

PANDORA Jewelry Japan (Pandora Jewelry Japan Co., Ltd. Headquarters: 6-3-7 Jingumae, Shibuya-ku, Tokyo) announced on Thursday, October 24, 2024, that PANDORA’s global brand ambassador, South Korea’s popular K-POP group Red Velvet, held a VIP-only secret concert.

More than 150 celebrities, including talents, actors, and artists, participated in this secret concert and excited the venue. The venue, Izumisano Ochi Arena, is a multipurpose arena with a circumference of 120m and a height of 6m, featuring 360-degree LED vision, and the overwhelming visuals have been certified by the Guinness World Records for Most pixels in an LED display.

A Dazzling Performance by Red Velvet

In this concert, brand ambassadors Red Velvet performed while utilizing the venue’s 360-degree LED vision to create a dazzling and fantastical production based on Pandora’s brand color, pink. It was an unforgettable night for the attendees.

A Message from Red Velvet

“It is a great honor to be able to hold my first concert in Osaka as a global brand ambassador for Pandora. Pandora is a symbol of self-expression and creativity, which we value, and through this concert we will be able to demonstrate its appeal. I am happy to share this with you. I look forward to continuing to work with Pandora to deliver special experiences to everyone.”

About Red Velvet

Red Velvet is a 5-member girl group belonging to SM ENTERTAINMENT that has produced BoA, TVXQ, SUPER JUNIOR, Girls’ Generation, EXO, etc. “Red” is an intense and alluring color, and “Velvet” is feminine and gentle. As you might imagine, they have a multifaceted charm that doesn’t stick to just one color, and show a new side with each song they release. They are the first K-POP girl group to reach the US Billboard World Album Chart. Won 1st place four times.

About PANDORA

Pandora is the world’s largest jewelry brand. Pandora’s hand-finished jewelry from high-quality materials offers endless possibilities for personalization, allowing people to express their individual style through their pieces. Started over 40 years ago as a small jewelry shop in Copenhagen, Denmark, today we are present in over 100 countries. Pandora is committed to sustainability leadership and uses recycled silver and gold in all of its jewelry. We also aim to halve greenhouse gas emissions across our value chain by 2030.