While the outdoor brand ‘Nepa’ is being used as a PPL for the drama ‘Mt. Jirisan’, the advertisement wording used at the employee mall of a large company that sold Nepa’s products is controversial.
Recently, on an online community, a post titled ‘Nepa advertisement for the drama Jirisan is open’ was uploaded. In the advertisement poster, it is written that 7 types of jackets are sold at a 38% discount along with the phrase ‘Mt.
The industry pointed out that the advertising text was somewhat inappropriate. Although the drama ‘Mt. Jirisan’ in which Nepa participated as a PPL suffers from criticism every day, it is interpreted that they were trying to emphasize that the quality of Nepa’s products is still there.
An official from Nepa said, “It is not a brand’s own mall, but a pop-up window uploaded to an employee’s shopping mall of a company.” “The advertisement was conducted independently of our company. “he said.
Netizens showed reactions such as “It’s rude”, “Phrase that only they are pleasant”, “A phrase like that in a drama where a brand model is appearing..”
Meanwhile, ‘Mt. Jirisan’ is a drama that depicts the story of Seo Yi-gang (Jeon Ji-hyun), the best ranger in the national park, and Kang Hyeon-jo (Ju Ji-hoon), a new ranger who has an unspeakable secret, digging into a mysterious accident that takes place in the mountain.
Online Daily Sports
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