Sony executives said they almost joined the Micro 4/3 camp in 2008!

Subject: Owen

It is 15 years since the launch of the Micro 4/3 system. Its mirrorless design was quite unconventional at the time, and the lightweight system attracted many people to use the Micro 4/3 model as a shooting tool when there were no smartphones yet It is also made by Panasonic The hot sale of the GF series (Girlfriend) and the Olympus PEN series of mirrorless cameras have prompted other camera manufacturers to produce their own mirrorless camera systems, and Sony’s E-mount must be mentioned as a major threat to the Micro 4/3 system. Mirrorless.

▲ Finally, Sony rejected the invitation of the Micro 4/3 camp and developed the E-mount system on its own. After more than ten years of hard work, it succeeded in creating an image kingdom where “one adapter achieves infinite possibilities” .

In 2010, Sony began developing the E-mount system as well as the then A-mount SLR, and brought the first APS-C mirrorless cameras for the NEX-5 and NEX-3, and this was Sony’s entry into the full. film in 2013. The mirrorless market has brought important milestones. However, the Japanese financial media “Nikkei Business” recently published an exclusive interview with Sony Vice Chairman Shigeki Ishizuka. When Shigeki Ishizuka reviewed Sony’s development history in the digital camera market, he said that in 2008 he considered whether he would become Member of the micro 4/3 System.

Shortly after the establishment of the Micro 4/3 system in 2007, Shigeki Ishizuka said that the Micro 4/3 camp (basically just two main members of Olympus and Panasonic at the beginning of its establishment) invited Sony to join the Micro 4/3 camp. At that time, Sony did not immediately agree, and began conducting internal research. At the time, there were two plans: (1) fully embrace Micro 4/3; (2) keep the assets and brand of the α system, miniaturize it, and turn to Micro 4/3 Mirrorless.

Shizuka Shizuka pointed out that there would be many problems when Sony joined the Micro 4 / 3 system. First of all, there were already two competitors, Olympus and Panasonic. Panasonic’s “internal fight” is a very fierce competition; secondly, joining the Micro 4 /3 system also meant that Sony at that time had to give up the α system assets that Konica Minolta had not taken over for a long time. After weighing the pros and cons, Shigeki Ishizuka thinks it’s better for Sony to develop its own mirrorless system, the E-mount which has been around for almost 13 years.

Source: Digicam-info